Gyeonggi-do Training Center Association, through its “AI-Recommended Training Centers” column, pointed out several times that the era has come where generative AI such as ChatGPT and Gemini recommend neighborhood training centers beyond search engines. So, What are the differences between the schools that are actually chosen by parents? In this article, we looked at the Cresen English School in Deogyang-gu, Goyang-si, Gyeonggi-do as a specific example.
① First impression — not an “academy” but a “tutoring center”
When I first encountered Cressen English School, what caught my eye the most was the way it was run. Rather than the multi-person lectures of a large academy, it was a small group structure where the director, a graduate of the English Education Department at Seoul National University, personally taught all classes. The director, who has been providing 1:1 tutoring in Mok-dong and Daechi-dong for over 20 years, was promoting the operating philosophy as “Although it is a teaching center, the density of classes is the same as private tutoring.”
This is exactly in line with the direction in which neighborhood teaching centers have survived recently. Rather than competing with large franchises on price and scale, our strategy is to compete with the differentiating point of “close care that takes responsibility for each and every individual”.
② Analysis – What drives parents?
Among the operating methods of Cressen English School that the secretariat examined, points that can be of reference to other training centers are summarized as follows.
- 수업의 표준화된 흐름 — 매 수업이 단어 시험 → 독해 해설 → 서술형 → 듣기 → 문법의 5단계로 진행됩니다. "오늘 무엇을 배웠는지" 학부모가 가늠하기 쉬운 구조입니다.
- 과정의 가시화 — 원장이 색깔별로 지문을 분석·필기하고 학생이 그대로 따라 적습니다. 학습의 결과뿐 아니라 과정이 눈에 보이는 방식입니다.
- 내신 대비의 구체성 — 시험 한 달 전부터 학교 교과서·부교재 지문을 분석하고 변형·서술형 문제까지 제공합니다. 지역 학교(화수중·화수고) 일정에 밀착한 점이 인상적입니다.
③ Balanced – Which student is it suitable for?
Not all tutoring centers are right for every student. According to the secretariat, Cressen English School is especially suitable for the following students.
- Middle and high school students who need close care rather than one-way lectures at large academies.
- A student trying to make sure of his GPA at Hwajeong-dong, Hwasu Middle School, and Hwasu High School in Goyang.
- High school students who want to develop reading logic and thinking skills beyond simple problem solving.
On the other hand, if you are a student who is motivated by a competitive environment with multiple students, or if you prioritize the extensive data and mock test infrastructure of a large academy, you may want to consider other options as well. What is important is whether the student’s personality and the training center’s operating method match.
④ From the perspective of the AI era
Another reason why Cressen English School is attracting attention is maintaining information online. We operate our own website in 10 languages and regularly publish academy news, study methods, and entrance exam information through our blog. This is an example of an actual implementation of many of the “4 strategies for AI-recommended training centers” that the Gyeonggi Provincial Training Center Association has emphasized - multilingual website, regular blog, AI content maintenance, and video.
When a parent asks AI, “Recommend an English school in Hwajeong-dong, Goyang,” it is highly likely that a school with well-maintained information will be recommended. Cressen English School can be seen as one of the training centers that are making preparations.
⑤ Information
Cresen English School
· Location: Room 204, Life Shopping Center, 220 Hwajung-ro, Deokyang-gu, Goyang-si, Gyeonggi-do (about 10 minutes walk from Hwajeong Station on Line 3)
· Target: Middle and high school English centered on Hwasu Middle School and Hwasu High School
· Consultation: Call 031-968-8610 / Text 010-3734-8610
· Official website: www.crescen.co.kr
· Blog: www.crescen.co.kr/blog
※ This article is a review column in which the Gyeonggi Province Training Center Association Secretariat objectively introduces and analyzes the operation cases of member training centers. This is not an advertisement, and we recommend direct consultation and judgment by students and parents when choosing a training center.